{"id":249,"date":"2009-02-07T00:20:11","date_gmt":"2009-02-07T04:20:11","guid":{"rendered":"http:\/\/designforpeople.ca\/?p=249"},"modified":"2009-02-07T00:21:43","modified_gmt":"2009-02-07T04:21:43","slug":"the-usual","status":"publish","type":"post","link":"http:\/\/designforpeople.ca\/?p=249","title":{"rendered":"The Usual"},"content":{"rendered":"

\"theusual\"<\/p>\n

I would be shocked if some coffee or fast food chain somewhere is not already about to launch this. The drive-thru experience can often be such a downer, people (at least some I know) will sometimes prefer to park their car and go inside for more humane service. I am still fond of old-school-walk-in-and-talk-to-a-human style service, but that seems to be getting phased out more and more in\u00a0favor\u00a0of drive-thrus that translate both your voice and the servers voice into klingon with a distortion pedal and a 4khz bitrate.<\/p>\n

So let’s put an end to that nonsense. Combine a drive-thru workflow with RFID technology and customer profiling, so that customers can keep their most commonly made order on file. It works like this:<\/p>\n

    \n
  1. A customer places their order at the drive-thru<\/li>\n
  2. The server places the order in their point-of-sale system<\/li>\n
  3. The server offers the customer “The Usual” card, which will retain their most commonly-requested order<\/li>\n
  4. The customer gets their order, and “The usual” card<\/li>\n
  5. Next time the customer returns to the drive-thru, they can place their order by waving “The Usual” card.<\/li>\n
  6. The customer modify “The Usual” card’s order be logging in to a website (with a serial # on the card) and changing their order, or they can make the change at the drive-thru.<\/li>\n<\/ol>\n

    There are a variety of ways this can be implemented. For example, a customer could keep a few cards on hand for a few different orders. Another option would be to link the RFID card to a touchscreen-style drivethru, so customers could place the initial order on the touchscreen, and then subsequent orders could be made with one-click when their order history is shown on the touch screen.<\/p>\n

    Many fast-food chains are already implementing<\/a> RFID cards for quick payment. Given that each card would already have a unique ID attached to them, it might not be such a stretch to use this unique ID to store customer preferences, if the customer wishes to.<\/p>\n","protected":false},"excerpt":{"rendered":"

    I would be shocked if some coffee or fast food chain somewhere is not already about to launch this. The drive-thru experience can often be such a downer, people (at least some I know) will sometimes prefer to park their car and go inside for more humane service. I am still fond of old-school-walk-in-and-talk-to-a-human style […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"_links":{"self":[{"href":"http:\/\/designforpeople.ca\/index.php?rest_route=\/wp\/v2\/posts\/249"}],"collection":[{"href":"http:\/\/designforpeople.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/designforpeople.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/designforpeople.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/designforpeople.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=249"}],"version-history":[{"count":3,"href":"http:\/\/designforpeople.ca\/index.php?rest_route=\/wp\/v2\/posts\/249\/revisions"}],"predecessor-version":[{"id":253,"href":"http:\/\/designforpeople.ca\/index.php?rest_route=\/wp\/v2\/posts\/249\/revisions\/253"}],"wp:attachment":[{"href":"http:\/\/designforpeople.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/designforpeople.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=249"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/designforpeople.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}